Equity Group Foundation facilitates job creation and economic growth through providing micro and small entrepreneurs with advice, mentorship and entrepreneurship training.

Kshs.44.2B disbursed to 122,330 MSMEs under the Young Africa Works Kenya program.

2,240,000 Women and Youth trained in financial education


The business skills training is based on the International Labour Organisation (ILO) Start and Improve Your Business (SIYB) curricula.


Digital Literacy training is conducted for Micro, Small and Medium scale enterprises (MSMEs).


We provide hand holding or aftercare through mentoring and business advisory visits, and also Business support and advice through SMS tips.

Financial Education

EGF improves financial access, financial capability, and individual and household financial security by connecting low-income populations to bank accounts and expert financial literacy trainings.

Financial Knowledge for Africa (FiKA)

EGF in partnership with Mastercard Foundation launched Financial Knowledge for Africa (FiKA) in 2010, to deliver quality financial literacy training to women, youth and micro-entrepreneurs from low income areas. The program, which covers budgeting, savings, debt management and financial services and products has trained over 2.24 million people.

Having recognized the diverse financial needs of the people of Africa, we developed a tailored training curriculum for the various target groups, delivered in two approaches:

  1. Classroom approach: This is on experiential and practical basis, through the use of adult learning principles.
  2. Digital approach: This is a supplementary learning approach where learning information is embedded in the Equitel SIM in easy to read formats.


2,240,000 women and youth population in Kenya have been trained in financial education

Impact Stories

Celestine Nguna


Celestine from Mombasa, has for the last 6 years been a beneficiary of Equity Group Foundation’s programs through which she has gained valuable skills in Digital Literacy, Entrepreneurship and Mentorship. She recently started her own supply business, African Memsap Technologies, offering construction and cleaning services while creating employment opportunities for young people and women. “I gained confidence, and have been able to manage my business better. The training enlightened me and I now run my business with a lot of seriousness and confidence”, she says.

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Joel Nzuna


Joel Nzuna is a farmer and adult learner from Machakos County. He produces maize, beans, fruits, livestock and other products. Resource planning and debt management skills were his main challenge. Through the foundation’s financial literacy program, he’s equipped with vital skills to set and plan for his goals. He is now able to plan his income and knows to handle debts. He says, “After the training, I feel good. I can plan my finances well and the debt burden is no more”. His improved financial management skills have enabled him to save and generate more funds for farming.

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Lantaine Ene Samperu

Business woman

Lantaine is a mother of two and a member of Oltarakwai Women’s Group. She runs a Maasai beaded-clothes and milk business from her home in Kajiado, Kenya. Every day she does household chores, milks her husband’s cows and delivers milk to the local dairy co-operative. She and other co-operative members joined EGF’s Financial Education training program to learn budgeting, savings, financial services and debt management skills.  From the training she has been able to save enough money to build her family a better house. “I am considered a role model because as a member of Maasai Women Dairy Cooperative Ltd I have constructed my house”, says Lantaine.

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