The Equity Group Foundation (EGF) is implementing a 3-year project called “Unlocking Agriculture Potential through Medium Sized Farms” that seeks to strengthen 2,400 medium sized farms in Kenya. The project, funded by the Embassy of the Kingdom of the Netherlands and Equity Group, seeks to increase agriculture production and incomes in key food crops across various regions in Kenya among farms between
5 and 100 acres in size. The program’s goal is to sustainably increase farm profitability and reinvestment in agriculture by building farmers’ capacity to improve production practices, increase agribusiness skills, enhance linkages to quality markets and to create an enabling environment. A sustainable increase in farm profitability and reinvestment relies upon reliable buyers willing to pay fair prices for agriculture production. Farmer’s desires for good prices, which buyers seek sufficient quantities of quality produce on a consistent basis. This function will ensure that the project’s direct beneficiaries access quality and reliable markets for their produce and consequently meeting the market needs.

Click: here to find out more about the role.


Roles and Responsibilities
• Develop marketing training materials and courses for staff,
farmers, farm groups and producer company members and
management personnel
• Conduct training workshops in agricultural marketing issues for the
project staff and project beneficiaries
• Provide support and guidance to the General Manager to develop,
review, oversee and review agriculture marketing strategy and
activities related to the implementation of agriculture marketing
• Oversee the production of quality data on a timely basis for internal
project management and external reporting purposes

• Assist the project field team to establish linkages with private sector
service providers and buyers for accessing new farm and in the
negotiation of market contracts and MOUs with selected private
sector partners
• Identification of potential buyers in profitable value chains,
exporters, retailers and food processing units
• Provide technical support in the establishment of a marketing
database to keep farmers, consumers and buyers informed of the
prevailing market prices of various agro-industrial products and
• Plan and supervise the market linkage program and activities for
the farmer groups and producer companies formed under the
• Monitor marketing program progress and provides input to the
Senior Program Manager for incorporation in the quarterly progress
• Produce regular reports on market linkage work for donor and
management report
• Assist with development of proposals and other fundraising
• Represent Equity Group Foundation at industry events, including
public speaking and networking

Qualifications & skills

• Degree in agricultural economics, marketing or business
administration, or related field. Masters in any of the above fields
will be an added advantage
• 5-7 years international/national experience in agri-business
development, preferably in farm planning and economic analysis
• Demonstrated capacity to work with private sector players (financial
institutions, exporters, buyers, traders, transporters, input
suppliers or processors)
• Familiarity with commonly used tools for market analysis and
program design such as sub-sector analysis, gross margin analysis
and business planning
• Experience with community-based programming
• Experience in small to medium scale Agri-enterprise management
• Experience with externally funded development programs would be
desirable, preferably with experience in market-oriented projects
• Experience in dealing with local NGOs, government ministries and
sector players preferably in agriculture value chains
• Fluency in English and Swahili

How to apply

If you meet the above requirements, please submit your application together with detailed Curriculum Vitae, quoting the job you are applying for by
11th March 2016.
Email to:
Only short listed candidates will be contacted.